PHILOSOPHY
Our Approach
We believe every company’s sales story is unique.
That’s why we listen first, then build custom strategies that align with your goals, culture, and growth stage. Our approach is rooted in clarity, collaboration, and measurable impact.
We don’t chase trends, we build momentum.
With a focus on sustainable systems, we help businesses rethink what success looks like and develop the tools, teams, and tactics to achieve it, again and again.
SERVICES
Sales Strategy & Optimization
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Audit and refine existing sales processes to increase conversion and efficiency
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Build scalable systems that align sales goals with overall business growth
Revenue Expansion & New Market Growth
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Identify untapped opportunities and implement proven frameworks for expansion
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Create action plans for upselling, cross-selling, and long-term client value
Team Development & Coaching
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Train sales leaders and teams on high-performance habits and communication
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Provide 1:1 or group coaching to strengthen accountability and drive results
Interim Leadership & Department Buildout
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Step in during transitions to stabilize and guide internal sales operations
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Structure and scale new sales departments for emerging business units
Jennifer Robinson
Founder, Selas Consulting Group
Jennifer Robinson is a seasoned sales strategist and multi-unit leader with over 20 years of experience driving growth across national hospitality, entertainment, and event-based brands. Known for her intuitive leadership and data-driven approach, Jennifer has led high-performing teams in major markets, built new revenue divisions from the ground up, and developed frameworks that turn sales goals into measurable momentum.
With a deep understanding of both people and process, she brings a rare blend of strategic oversight and frontline insight to every engagement. Through Selas Consulting Group, Jennifer partners with businesses to strengthen their sales infrastructure, mentor emerging leaders, and unlock the kind of sustainable growth that sticks.
CONTACT
Get in Touch Today
Have a question or need assistance? Reach out to us and let's start a conversation.